The LEGO Company History

Ole Kirk Christiansen, who founded his workshop in Billund in Denmark in 1932, made wooden furniture and toys. His business was not successful and he had to struggle through the early 1930s. But in 1934, he decided to focus on building toys — and changed the name of his company to LEGO which is a contraction of the Danish words “leg godt” (play well).

The company expanded into other Nordic countries in the 1960s. The company also developed smaller bricks that were suitable for smaller hands, and named it DUPLO in honor of the Latin word duplex (two-fold). This allowed children to make more precise models.

In the 1970s, Lego began to incorporate new features that helped its products stand apart from the other brands. They added different faces to the miniature figures. This made the figures look more realistic and enabled them to show different facial expressions and emotions. The Lego Group also added wheels to its bricks, opening up the possibility of creating vehicles as well as other machines that move.

The next big step of the company was when it introduced dedicated themes — a system within the systems that let customers to build a particular world or situation. This helped the company make its brand more recognizable and helped them attract a younger audience. The company also increased its production by opening factories in South Korea and Malaysia.